A Frog Legs Media special · Black Friday 11/27 · Small Business Saturday 11/28
Your done-for-you Black Friday campaign, fully planned and written.
A day-by-day plan, emails, social posts, texts, a Google post and a printable flyer, all customized to your shop and delivered in 48 hours. Just copy, paste and send. Built for boutiques, salons, cafes, gyms, gift shops and florists.
Get my kit for $97$197 $97, sale ends Nov 20. Delivered within 48 hours of your intake form.
Offer strategy for Black Friday and Small Business Saturday, tailored to your shop
3-email promo sequence: teaser, launch day, last chance
10 social posts with captions and hashtags
Google Business Profile offer post
SMS blast copy for your customer list
Printable in-store flyer with your logo and colors
A taste of what you get: the whole plan
This is a real sample kit we built for a made-up boutique, Saltgrass Supply Co. Here's every piece, day by day.
1day-by-day plan
3emails
10social posts
3texts
1Google post
1flyer
11 days. 18 ready-to-send pieces. 5 channels.
FriNov 20
Prep
PrepCreate code BLACKFRIDAY, set aside free totes
SatNov 21
Tease
SocialSocial post 1: teaser
MonNov 23
Announce
FlyerFlyer goes up in store
GoogleGoogle offer post goes live
SocialSocial post 2: announcement
TueNov 24
Sneak peek
EmailEmail 1: sneak peek, 6 PM
SocialSocial post 3: sweater Reel
WedNov 25
Gift push
SocialSocial post 4: gift sets
ThuNov 26
Thanksgiving
SocialSocial post 5: see you at 8 AM
FriNov 27
BLACK FRIDAY
EmailEmail 2: it's live, 7 AM
TextText 1: 7 AM
SocialSocial post 6 + Stories all day
SatNov 28
Small Biz Saturday
TextText 2: 10 AM
SocialSocial post 7: shop small
SunNov 29
Keep it going
SocialSocial post 8: try-on Reel
MonNov 30
CYBER MONDAY, last day
EmailEmail 3: last call, 3 PM
TextText 3: 4 PM
SocialSocial posts 9 and 10
A few pieces from the kit
Email 2 of 3 · Fri Nov 27, 7 AM
Subject: 25% off everything starts now Preview: Code BLACKFRIDAY. Doors open at 8.
Hi [First Name],
It's here! Take 25% off storewide with code BLACKFRIDAY, in store and at saltgrasssupplyco.com.
· Cozy sweaters for every chilly morning · Denim that fits like it was made for you · Gift sets, wrapped and ready to give · A free tote with any purchase over $75
[Shop the sale]
Thank you for shopping small. It means the world to us. The Saltgrass crew
Post 1 · Sat Nov 21 · Teaser
Visual: Stack of folded sweaters, gold tag that reads "Soon."
Something cozy is coming. Turn on notifications so you don't miss it.