Discovery & Positioning✦ Concept & Direction✦ Design & Refinement✦ Brand Book & Handoff✦ Discovery & Positioning✦ Concept & Direction✦ Design & Refinement✦ Brand Book & Handoff✦ Discovery & Positioning✦ Concept & Direction✦ Design & Refinement✦ Brand Book & Handoff✦ Discovery & Positioning✦ Concept & Direction✦ Design & Refinement✦ Brand Book & Handoff✦ Discovery & Positioning✦ Concept & Direction✦ Design & Refinement✦ Brand Book & Handoff✦

What Goes Into
The Project.

No template kits. Here's what's covered from first sketch to final files, scoped to your brand on the call.

01
Logo Design & Identity

Primary mark, a secondary lockup, and a submark or icon version, built to hold up from a business card to a billboard.

Primary MarkLockupSubmark
02
Brand Guidelines & Brand Book

A real, delivered document: color codes, type pairings, spacing, and dos-and-don'ts, so anyone can use your brand correctly.

Color CodesTypographyUsage Rules
03
Brand Collateral & Templates

Social templates, business cards, letterhead, and a presentation deck built in your new system, so day one looks finished, not half-branded.

Business CardsLetterheadDeck Template

What You're Actually
Walking Away With.

Whether it's a brand-new startup's first identity or a full rebrand, the brand book is where it all lives. Here's a peek at what's inside.

Brand Guidelines
Logo suite, color system, typography, and usage rules, in one document
Illustrative Example
Logo Variations
Primary Mark
Secondary Lockup
Icon / Submark
Color Selection
#0D1608
#7CBF39
#F2BB13
#F2845C
Typography
Aa Bb Cc

The quick brown fox jumps over the lazy frog, sized and paired for print and screen.

Heading + body pairing, with weights
Usage Rules
✓ Clear space, minimum sizing, approved backgrounds
✕ Stretching, recoloring, or busy backgrounds

From First Sketch
To Final Files.

Here's what actually happens between booking the call and getting your brand book.

01
Discovery & Positioning

We dig into who you are, who you're competing with, and what you want people to feel before a single shape gets drawn.

ResearchPositioningMood Boards
02
Concept & Direction

We present a small number of real directions, not ten half-baked options, so you're choosing between ideas that could actually work.

ConceptsDirectionFeedback
03
Design & Refinement

We build out the chosen direction, logo variations, color system, and typography, and refine it based on your notes.

Logo SuiteColorTypography
04
Brand Book & Handoff

Everything ships in one organized brand book plus source files, so you (or any future vendor) can use it correctly for years.

Brand BookSource FilesHandoff

Frog-Quently
Asked.

01What exactly is in the "brand book"?

A single reference document covering your logo and its variations, your color palette with exact codes, approved fonts, spacing and usage rules, and examples of it all applied. It's the file you hand to any designer, printer, or vendor so your brand stays consistent without you having to explain it every time.

02How many logo concepts do I see?

We present a focused set of real directions instead of a dozen throwaway sketches, then refine the one that's working rather than starting over from scratch each round.

03Do you design things beyond the logo?

Yes. Most projects include social templates, business cards, and a presentation deck built in the new system, so you leave with more than just a logo file.

04Can you rebrand a business that already has a logo?

Definitely. A lot of our branding work is a refresh: keeping what's recognizable, fixing what isn't working, and building the guidelines that never existed the first time around.

Ready to Look Like
You Mean It?

Tell us where your current brand is falling short and we'll show you what a real system looks like.