We design the mark, then hand you the whole system behind it: colors, type, usage rules, and templates, so every flyer, thumbnail, and business card that comes after looks like it belongs to the same company.
No template kits. Here's what's covered from first sketch to final files, scoped to your brand on the call.
Primary mark, a secondary lockup, and a submark or icon version, built to hold up from a business card to a billboard.
A real, delivered document: color codes, type pairings, spacing, and dos-and-don'ts, so anyone can use your brand correctly.
Social templates, business cards, letterhead, and a presentation deck built in your new system, so day one looks finished, not half-branded.
Whether it's a brand-new startup's first identity or a full rebrand, the brand book is where it all lives. Here's a peek at what's inside.
The quick brown fox jumps over the lazy frog, sized and paired for print and screen.
Heading + body pairing, with weightsHere's what actually happens between booking the call and getting your brand book.
We dig into who you are, who you're competing with, and what you want people to feel before a single shape gets drawn.
We present a small number of real directions, not ten half-baked options, so you're choosing between ideas that could actually work.
We build out the chosen direction, logo variations, color system, and typography, and refine it based on your notes.
Everything ships in one organized brand book plus source files, so you (or any future vendor) can use it correctly for years.
A single reference document covering your logo and its variations, your color palette with exact codes, approved fonts, spacing and usage rules, and examples of it all applied. It's the file you hand to any designer, printer, or vendor so your brand stays consistent without you having to explain it every time.
We present a focused set of real directions instead of a dozen throwaway sketches, then refine the one that's working rather than starting over from scratch each round.
Yes. Most projects include social templates, business cards, and a presentation deck built in the new system, so you leave with more than just a logo file.
Definitely. A lot of our branding work is a refresh: keeping what's recognizable, fixing what isn't working, and building the guidelines that never existed the first time around.
Tell us where your current brand is falling short and we'll show you what a real system looks like.